We Are What We Do's big new campaign aims to get people from different generations to spend more time together.

And from a lot of talking and testing, it became obvious that old photos are a great way of gathering people together and getting them chatting.
 
So, we decided to create a website where people everywhere could share their old photos and the stories behind them.

We wanted people to dig out, scan, upload and pin their photos and stories to a map of the world for everyone to see.

We also thought it would be neat if you could compare these old photos with how the world looks today, making the site a bit like a digital time machine.

So we decided to call Google and ask if they'd help.

They said they would.

They had a map all ready for us to use and happened to have photographed most of the world.

Which was handy.

We were all set.

And that's how and why Historypin was made.

It helps you do ACTION 132: Share a piece of your history.

What's nice is that when they're using the site, loads of people will be spending time with someone from a different generation. Older people have attics full of old photos, younger people know when to click and when to double click.

Take a look. www.historypin.com

And while you're there, pin a piece of your own history to the world.