News and Events

Since the publication of our first book Change the World for a Fiver we have made films, given lectures, created versions in Germany, Australia, Canada and New Zealand, worked with schools and corporate environments alike and published a new book Change the World 9 to 5. Phew. We have achieved more than we ever dreamed of, and with over million actions logged we believe we've touched a chord. Our site is your site.
We update content monthly so please encourage your friends, family, colleagues and neighbours to get involved, check back in and keep us up to date. Together we can create tidal changes, go on show us your ripples.

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08.05.2008

Converting commuters to walking

‘Hey? What’s this? A bright, cartoon ticket glinting in my rush hour carriage. Although my head is wedged under a fellow passenger’s armpit, I can just about make out blue skies, green trees, white clouds, is that a yellow sun?..’It’s true. There’s a whole world of green/blue/brown stuff out there. It costs nothing. It gives you energy. And you can discover fantastic things, under your own steam, and off-piste. Now that it’s Spring we wanted to share the gift of strolling so we created some w... Read the full article

01.05.2008

Don’t Sit On Your Assets: Our young speakers update

Action 98 is ‘spread the word’. Over the years we have found that our greatest asset in spreading the power of small actions x lots of people = big change is the good, old fashioned voice-box. And our latest initiative will capitalise on this, enabling young people to become ambassadors of everyday activishm*. Blown away by young people’s commitment to the power of simple actions to create big change, it seemed to make sense to us that the actions from this year’s children’s book... Read the full article

Do the shuffle

Walk to School Week affords us the perfect excuse to sing the praises of the stroll and the saunter, the amble, the wander…There’s a curious thing called a shuffleYou can do it without a kerfuffleTake your tush off the chair, have a walk to… just thereAnd burn enough fat for a truffle. On the way we’d love you to try…05. Smile and smile back11. Get fitter, feel better28. Seize the moment41. Hug someone66. Take breaks88. Get off one stop early…or 94 other everyday, worldchanging actions. (Count... Read the full article

Small Actions x Lots of People = Big Change: the story so far

Once upon a time we wrote a book. That touched a chord. And tickled the nation. It was read by millions. But most of all it was read by children. Change the World for a Fiver was devoured in classrooms. Small hands thumbed through the fifty actions, delighting in them, living them, doing projects around them and then hitting – kersplat - the back cover. 'No more?' they asked their teacher, imploring. 'That's all?' they asked each other, dazed. The book was, you see, just the beginning. Each of... Read the full article

30.04.2008

Exciting developments at We Are What We Do base camp

Hello,It’s nearly four years since the publication of Change the World for a Fiver announced the arrival of We Are What We Do. Since then we have sold nearly one million books, launched a community programme in East London, worked with a wide range of companies and institutions, been in the paws of hundreds of schools and children up and down the country and enjoyed infamy with our first campaign - Plastic Ain’t My Bag and its world famous “I’m NOT a Plastic Bag” collaboration with Anya Hindma... Read the full article

May’s Things That Tickle Our Fancy

Walking rocks. It’s exercise, transportation and meditation all rolled into one. Walk, and your mind will slow while the cobwebs clear. ‘The best remedy for a short temper’ said a wise woman once, ‘is a long walk.’ Quite so. We’ve found the solution to many a problem just there, at the end of our legs…Along with woodland paths and tucked-away nooks, cul-de-sacs and babbling brooks.This month in honour of National Walk to School Week we will be ducking out early to mosey on home, we’ll find pat... Read the full article

03.04.2008

Chief Executive Position

Background InformationWe Are What We Do is a social enterprise whose Mission is to create a global movement of people who share our belief that each of us can make a difference and together we can change the world. Our Maxim is “Simple Actions x Lots of People = Big Change”. The company was set up almost 4 years ago with the launch of its best-selling book Change the World for a Fiver; since then it has have sold nearly one million books worldwide . It has also been the force behind other inn... Read the full article

02.04.2008

TV or not TV?

TV Turn Off Week affords us the perfect excuse to find out what happens when you reach for the remote… Interrupting the programme he turned to his wife Put a thumb on the button, and switched on his life ‘With all this damn telly I’ve gone soft in the head Let’s stop watching Friends and go make them instead.’This month we'd love you to try… 17. Watching less TV23. Have more meals together30. Bake something for a friend35. Write to someone who inspired you43. Grow something w... Read the full article

TV – The Soap Bluffer’s Guide

Going cold turkey and worried about how it’s going to affect your water cooler chat? Try out our stock phrases so your buddies won’t clock that you’ve offed the box. The ApprenticeSir ‘I’m the most belligerent person I know’ . Mostly expect Sugar to point the fickle finger of fate at a new intake of suited, booted and shoulder-padded yuppies. Our money’s on the chap who claims in the first five minutes of the show ‘never to have lost at anything in my life’ to be the first to get her marchin... Read the full article

01.04.2008

Now you see it, now you don't

So you have switched off for TV Turnoff Week. There it sits watching from its perch. You can almost hear it calling you to press the glowing button.Resist it!We have some TV disguises, not the bushy moustache kind, to help hide it and get you through the week. Remembering where you put it is optional.How does it work?Download the disguises (here and here)Print them outGrab the sticky tapeStick it to your screenWalk away and start your TV free adventure**Need inpspiration? Then we have all you ... Read the full article

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